AC Nielsen Qualitative Research on UAE Cinema Visiting Habits

Effectiveness

Three in four Arabs deliberately come in time to watch the advertisements before the start of the film
Among Asians & Westerners its an equal split between those who deliberately watch the advertisements and those who do not
On an average three advertisements recalled

High likability (58%) scores for watching advertisements among Arabs than Asians and Westerners - less than 50%
2/3 Arabs enjoy watching advertisements compared to 1/3in three among Asians & Westerners
Two in three Arabs enjoy watching advertisements in a cinema house compared to other media such as TV & Outdoor as compared to one in three Asians and Westerners
Majority of cinema goers agree with the fact that most advertisements in the cinema houses are for international & premium brands
One in five UAE cinema goer ensures that he/she goes to a movie in time to watch the advertisements and trailers
One in two Arabs recall seeing a foyer advertisement

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