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The Cinemagoer

Audience Characteristics

  • High frequency of viewing cinemas amongst Arabs and Westerners (twice a month) compared to once a month among Asians
  • One in two youngsters (15-19yrs) watch movies once a week
  • Males watch movies more often than females
  • High frequency of watching a movie in Abu Dhabi in line with entertainment avenues available

Source: AC Nielsen

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