Motivate Val Morgan proudly announces advertising representation of Cinemacity Arabian Centre
Cinemacity Arabian Centre is the latest cinema to open in Dubai, and the first cinema to be opened in the UAE by Prime Pictures, one of the largest cinema exhibition companies in Lebanon, who also operate movie theaters in Syria and Jordan.
The recently opened Cinemacity Arabian Centre has 8 screens which will show Hollywood, Arabic and Asian movies, 2 of the screens are equipped with 3D Digital. The cinema uses state of the art Fauteuil Stadium Seating and Digital Double Amplified Sound and also features a luxurious lobby featuring a Sushi Bar, making it the latest place to hang out for affluent Mirdiff residents.
Hamad Atassi, President of Prime Pictures, explains that the look and feel of his cinemas across the region follow the same concept of a “neighborhood boutique cinema”, where through the ambiance of the cinemas themselves and the exceptional lounge facilities, patrons have an exceptional environment to relax with friends. The concept has been a great success in Lebanon, Syria and Jordan and similarly he is expecting to generate a loyal clientele at the Cinemacity Arabian Centre who will firstly select the location then watch any movie from the playlist at the venue.
Ian Fairservice, Managing Director of Motivate Val Morgan Cinema Advertising, welcomed Cinemacity to the network of cinema operators represented by MVM, and added “Advertisers will now have access to a key affluent and so far unexplored Mirdiff market. We are excited with the numerous avenues for off-screen advertising that we can offer at this site along with the on-screen offering”.
In addition to the Prime Pictures site in the UAE, MVM will also offer advertising opportunities at other Prime Pictures cinemas in Lebanon, Syria and Jordan. MVM will also be offering sponsorship and advertising opportunities on the Home Entertainment offerings from Prime.
Prime Pictures was established in 1995 and the company represents theatrical and home entertainment distribution for a variety of studios, independent producers, documentary, factual and children’s specialist programming. Prime Pictures is the Middle East partner in respect of TV sales rights for a number of clients. Prime has its own DVD authoring studio, production facilities and artwork creation departments. As well as distribution we also have significant retail operations in several territories, including PRIME MEGASTORE the largest entertainment outlet in Jordan. PRIME PICTURES is already one of the largest owners of theatrical screens in Lebanon with the opening of the largest single Cineplex unit in Beirut. The company is also involved in further diversification of the home entertainment sector with acquisitions of specialist catalogues and the development of new labels as well as securing the exclusive distribution rights for a number of significant studios. It is also the exclusive licensee for RHI Entertainment, Icon Entertainment International as well as numerous blockbusters including PASSION OF THE CHRIST, APOCALYPTO, TERMINATOR 3, THE OTHERS, WE WERE SOLDIERS and more. PRIME PICTURES distributes finished DVDs and has its own DVD authoring studio, production facilities and artwork creation departments. Aside being a film distribution and DVD making company, Prime Pictures also possesses a chain of movie theaters: Cinemacity (Lebanon, Dubai and Syria), Prime Cinemas (Jordan). The company has also the technical skills to equip movie theaters with the highest quality standards.