Motivate Val Morgan Digital Advertising Initiatives
Motivate Val Morgan, the region’s leading cinema advertising company, is proud to launch a barrier-breaking integrated solution for tactical advertising, set to finally reach the premium captive audience that only cinema can offer.
As part of its launch, Motivate Val Morgan delivered a live demonstration of its digital advertising initiatives at CineStar Mall of the Emirates and at CineStar Deira City Centre. This included showcasing samples of digital commercials and a discussion on the material requirements, the options available and the benefits of these digital advertising initiatives.
If you missed the opportunity to attend this presentation, please contact us at (04) 3903550 or email us at valmorgan@motivate.ae to arrange for an appointment to meet with one of our representatives for an update on these exciting possibilities.
Benefits of the Digital Advertising Initiatives
On-screen cinema advertising strength will no longer be limited to branding campaigns. Motivate Val Morgan has designed its digital advertising initiatives to ensure that the technological advancement in cinemas benefits advertisers as well. This latest digital advertising initiative is an integrated solution that gives advertisers a new platform to showcase their tactical campaigns and provides a more cost-effective cinema advertising production in the highest quality and at a faster turnaround time. This digital advertising initiative also provides solutions for advertisers who do not have existing TVCs to create a cost-effective commercial.
“This is an exciting time,” says Avinash Udeshi, General Manager of Motivate Val Morgan. “We’re looking forward to seeing tease and reveal campaigns, event announcements, sales and promotions and product launches on-screen. Cinema advertising has opened up to being both a branding and tactical medium. MVM continues to be at the forefront of delivering innovative advertising solutions by bringing in the latest technological platforms in addition to our existing extensive on-screen and foyer options.”
The age of tactical advertising being limited to newspaper, radio and Internet is over, as cinema enters this playing field. No medium except cinema can provide the best viewing and distraction-free environment for advertisers to showcase their brands and offers.