About us
Motivate Val Morgan provides advertising opportunities in cinemas to companies across the Gulf. Targeting a young, affluent and sophisticated audience with proven spending power who are technology-savvy, as well as brand and fashion conscious, has never been easier and more effective.
Why advertise with us?
- Unique distraction-free environment.
- Captive and impressionable audience.
- Unrivalled impact and recall.
- Prestigious showcase.
- Dynamic technology to target the audience effectively.
Audience Profile:
- Young, educated and cosmopolitan.
- Affluent - high disposable income.
- Trendy and tech savvy.
- Receptive to ideas and information.
Our History
Motivate Val Morgan Cinema Advertising FZ LLC, a joint venture between Motivate Publishing and Val Morgan Cinema Advertising, was formed to represent the screen advertising interests of leading cinemas in the Middle East. Based in Dubai Media City, the company provides advertising opportunities in the multiplexes operated by CineStar Cinemas in Abu Dhabi, Dubai, and Ajman.
The joint venture is a natural extension of the core business activities of both companies. Motivate's experience and profile at the top of the advertising sales market is complemented by Val Morgan's experience and understanding of the cinema market worldwide.
Val Morgan was founded in Australia and has been active in cinema advertising for more than a century.The company now represents some 2,500 screens throughout the world, with offices in the UAE, Australia and New Zealand. The company's unrivalled experience in film, slide and foyer advertising are offered with all formats available on a strictly limited basis to ensure an effective, uncluttered and premium environment for the company's advertising clients.
The UAE Pioneer
First to take initiatives to explore possibilities and technicalities of digital projection, taking inputs by testing this on creative agencies
- International experience and world trends, includes regular updates from the developed Australia/New Zealand market e.g. Know how of interactive advertising
- Restricts total advertising time to 10 minutes to ensure less clutter and greater recall
- Innovations in on-screen advertising e.g. Showing advertisements after the interval in Asian movies, Sponsorship packages, 3-4 teasers at regular intervals followed by the main advert.
- Special “one of a kind” slide projectors in the GCC which project full screen with a dedicated audio message
- Extensive Foyer options, open to innovative ideas e.g. M&Ms/Coca Cola
- Pre-designed packages to maximise reach and frequency at low costs
- Implementing international standards in advertising presentation to have the visual at 1.85:1 and sound as Dolby SRD maximum of 82db