Off Screen
A unique aspect of cinema is the ability to combine on-screen advertising with promotional activity.
More and more advertisers are capitalising on imaginative and exciting promotional ideas to complement on-screen campaigns and integrate exposure for their brands with the cinema visit. A wide range of opportunities are available.
Popcorn Box Sponsorship is available for a minimum period of three months, with choices of Maxi, Mega and Jumbo sizes across VOX Cinemas, Al Raha and Al Ain cinema locations.
Brand the back of cinema tickets for a minimum period of three months.
Prominent foyer display areas are available to make your brands stand out.
Promotional space at each location can be bought seperately for a minimum period of one week.
Display areas are sized 3m x 3m perfect for car displays.
Sampling within the concourse area is available in three-hour blocks during peak session times. Durations are available from a minimum of three days, over Thursday, Friday and Saturday, or in weekly blocks.
Design your advertising message like a movie promotion. Cut outs can be two- or three-dimensional or single or double faced.
Place your advertising message in a ‘Coming Soon’ or ‘Now Showing’ movie poster format. Ideal for new product launches and tactical campaigns.
One face pillar wraps are available on a monthly basis. Each location can be purchased separately.
Escalator concourse frames are available on a monthly basis at the mall of Emirates only.
This involves multiple foyer executions plus other innovative foyer ideas.