MAF's CineStar rebrands as VOX Cinemas
Majid Al Futtaim Ventures has rebranded the movie going experience at their five UAE cinema locations creating a brand new enterprise, VOX Cinemas.
VOX Cinemas is an exciting new concept which will bring new seating, ticketing, dining and big screen cinema options based on customer feedback and research.
VOX Cinemas now operate 50 cinema screens in locations across the UAE, including Deira City Centre, Mall of the Emirates, Mirdif City Centre, Abu Dhabi’s Marina Mall and Ajman City Centre.
With significant growth plans across the region, the first of many VOX Cinemas complexes is scheduled to open outside the UAE next year at Beirut City Centre.
In a statement, Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, said: “MAFV has seen an incredibly keen appetite for cinema-going over the last decade, and by researching the preferences of our customers across all backgrounds and nationalities, we have created the new VOX Cinemas brand to deliver the most engaging viewing experience…”
“With VOX Cinemas, we have refined every aspect of the cinema-going experience in the region to make it more engaging, fun and hassle-free, from the ease of ticket purchase to innovative seating alternatives, and more delicious food and beverage options,” said VOX Cinemas CEO Cameron Mitchell. He added: “Our customers have said that they see the cinema as an affordable way to unwind, escape and spend time with family and friends…”
VOX will have the country’s only 4K digital projection systems, for superior viewing of this summer’s major 3D blockbusters. The new systems will have four times the resolution of any other digital cinema in the region, creating a more immersive and compelling cinema experience.
With this enhanced resolution moviegoers will enjoy “Harry Potter and the Deathly Hallows: Part 2”, “Cars 2” and “Transformers – Dark Side of the Moon”, screened on massive new VOX MAX mega screens.
The VIP rooms introduced by MAF’s Gold Cinema experience are expected to be further enhanced through the new VOX GOLD brand, offering 3D movie experience, fully-reclining arm chairs, a comprehensive cafe style menu, and table service.
“VOX Cinemas has strong aspirations to roll out its innovative and customized cinema experience to key markets and malls across the Middle East & Levant regions, and we’re currently in discussion with numerous entities across new and existing malls throughout the region,” added Ahmed Gala Ismail.